Priyanka Patke
About Priyanka Patke
Priyanka Patke is a Digital Marketing Specialist with a background in Electrical and Electronics Engineering. She has experience in website design, competitor analysis, and keyword research, and currently works at Interpublic Group (IPG) in Mumbai.
Work at Interpublic Group
Priyanka Patke has been employed at Interpublic Group (IPG) as a Digital Marketing Specialist since 2022. In this role, she applies her skills in digital marketing to develop and implement strategies that enhance brand visibility and engagement. Her responsibilities include utilizing advanced marketing tools and conducting competitor analysis to inform decision-making. Based in Mumbai, Maharashtra, Priyanka contributes to various projects that align with IPG's objectives in the digital marketing landscape.
Previous Experience at ExcelR Solutions
Before joining Interpublic Group, Priyanka Patke worked at ExcelR Solutions in Pune, Maharashtra. She served as a Digital Marketing Executive from 2020 to 2022, where she focused on executing digital marketing strategies and enhancing online presence for clients. Prior to this role, she completed a three-month internship at ExcelR Solutions in 2020, gaining foundational experience in digital marketing practices.
Education and Expertise
Priyanka Patke holds a Bachelor of Engineering (BE) degree in Electrical and Electronics Engineering from Sanjay Ghodawat Institute, Atigre, which she completed from 2013 to 2016. Her educational background provides her with a technical foundation that complements her digital marketing skills. She specializes in keyword research, on-page and off-page Search Engine Optimization (SEO), and engages in website design using WordPress.
Digital Marketing Skills and Tools
Priyanka Patke utilizes a range of advanced digital marketing tools in her daily tasks, including Ahrefs, KW Finder, and SemRush. Her expertise extends to conducting in-depth competitor analysis, which is integral to her digital marketing strategies. She is also involved in the content development process, focusing on creating unique brand stories that resonate with target audiences.
Background and Early Education
Priyanka Patke completed her early education at Sangram Samark Vidyalay in Udgir. This foundational education set the stage for her later studies in engineering and her subsequent career in digital marketing. Her background reflects a commitment to continuous learning and professional development.