Ricardo Aguilar
About Ricardo Aguilar
Ricardo Aguilar serves as the Media Director at IPG Mediabrands México, where he focuses on maximizing operational efficiency and profitability. He has extensive experience in digital marketing and project management, with a background in web and mobile development.
Current Role at Interpublic Group
Ricardo Aguilar serves as the Media Director (On - Off) at IPG Mediabrands México. He has held this position since 2019, contributing to the company's media strategies and operational efficiency. His role emphasizes maximizing profitability through effective media planning and execution. Aguilar's work is characterized by a focus on aligning media efforts with broader business objectives.
Previous Experience in Digital Marketing
Prior to his current role, Ricardo Aguilar worked at Starcom Mediavest Group as Gerente de marketing digital for nine months in 2016. He also held the position of Project Manager at BBVA Bancomer from 2010 to 2011. Additionally, he served as Director de Desarrollo Digital at GANEM for eight months in 2019 and as Gerente de proyectos digitales at HAVAS DIGITAL for four years from 2011 to 2015. These roles provided him with extensive experience in digital marketing and project management.
Education and Expertise
Ricardo Aguilar studied Ciencias y Técnicas de la Comunicación at Universidad Tepeyac, where he earned a Licenciatura from 2000 to 2004. He furthered his education with a specialization in Administración y gestión de empresas, general, through Diplomados from 2010 to 2014. His educational background supports his expertise in operational efficiency, digital solutions, and strategic business development.
Skills in Digital Development
Ricardo Aguilar possesses skills in both web and mobile development, integrating these digital solutions into marketing strategies. His methodology focuses on analyzing specific business needs to implement or adjust processes for quality assurance and results delivery. This approach enhances collaboration with strategic business partners and suppliers, fostering business growth.
Strategic Teamwork Approach
Aguilar employs a strategic approach to teamwork, ensuring that all efforts are aligned with business objectives. His focus on operational efficiency and profitability is complemented by his ability to develop strategic partnerships, which enhances collaboration and drives results within the organizations he has worked for.