Roald Van Wyk
About Roald Van Wyk
Roald Van Wyk serves as the Global Creative Commerce Lead at Interpublic Group, a position he has held since 2023. He has an extensive background in creative leadership, having worked with notable firms such as JWT, Accenture Song, and Publicis Groupe across various global cities.
Current Role at Interpublic Group
Roald Van Wyk serves as the Global Creative Commerce Lead at Interpublic Group (IPG), a position he has held since 2023. In this role, he focuses on integrating creative strategies with commerce, aiming to enhance brand experiences on a global scale. His leadership is directed towards innovative approaches that connect brands with consumers effectively.
Previous Experience at Accenture Song
Before joining IPG, Roald Van Wyk worked at Accenture Song in various capacities. He served as Managing Director and Agency Creative Lead from 2018 to 2020, and later as Managing Director for Global Brand Experience for Commerce Lead from 2020 to 2023. During his tenure, he initiated and led the Brand Experience for Commerce (BXC) Team, which focused on transforming commerce marketing for Fortune 500 companies.
Career at Publicis Groupe and Other Agencies
Roald Van Wyk has held significant creative roles at several prominent agencies. He was a Creative Director and VP at Publicis Groupe from 2008 to 2011. He also worked as Executive Creative Director at Berlin Cameron from 2013 to 2014. His early career included positions at JWT, R/GA, and FCB Global, where he contributed to various creative projects and campaigns.
Educational Background
Roald Van Wyk studied Business Science at Stellenbosch University from 1993 to 1994. He also attended the R&Y School of Marketing and Design from 1994 to 1995. His foundational education at Rondebosch Boy's High School spanned from 1988 to 1992. This educational background provided him with a strong basis in business and marketing principles.
Global Creative Leadership Experience
Roald Van Wyk has extensive experience in creative leadership across various global cities, including New York, Oslo, Tokyo, Singapore, Amsterdam, and Cape Town. He advocates for building partnerships with diverse skills and platforms to innovate and scale new commerce brand experiences. His work emphasizes collaboration and creativity in addressing modern marketing challenges.