Robert Smolarski
About Robert Smolarski
Robert Smolarski serves as the Vice President of Commerce at Interpublic Group (IPG), where he has worked since 2020. He has extensive experience in eCommerce and digital marketing, having held various leadership roles across multiple companies in the consumer goods sector.
Current Role at Interpublic Group
Robert Smolarski serves as Vice President, Commerce at Interpublic Group (IPG) since 2020. In this role, he focuses on developing and implementing strategies that enhance eCommerce performance across various consumer brands. His leadership in this position reflects his extensive background in digital marketing and eCommerce, positioning IPG to leverage emerging trends in the commerce landscape.
Previous Experience in eCommerce Management
Prior to his current role, Robert Smolarski held several key positions in eCommerce management. He worked at PERFORMIX as Director of Global eCommerce, focusing on direct-to-consumer and Amazon strategies from 2018 to 2019. His tenure at VIGO included roles such as Manager of eCommerce and Digital Merchandising Manager, where he developed omni-channel strategies. Additionally, he contributed to Newell Brands as Manager of Global eCommerce and Sr. Manager of eCommerce, showcasing a consistent trajectory in the field.
Expertise in Consumer Goods Categories
Robert Smolarski possesses expertise across 13 different consumer packaged goods (CPG) categories. This diverse knowledge allows him to navigate various market dynamics effectively. His experience includes leading direct-to-consumer initiatives for brands such as Irwin, Lenox, and First Alert, emphasizing his capability to drive brand growth in competitive environments.
Education and Academic Background
Robert Smolarski studied at Rutgers Business School, where he earned a Bachelor of Applied Science (BASc) degree in Finance and Financial Management Services. His academic background provides a solid foundation for his career in eCommerce and digital marketing, equipping him with the analytical skills necessary for strategic decision-making in commerce.
Achievements in Digital Sales and Marketing
Throughout his career, Robert Smolarski has demonstrated significant achievements in digital sales and marketing. He managed a $320 million eCommerce sales portfolio and directed $7.5 million in Amazon ad spend. His experience includes executing 10 Black Friday/Cyber Week events and 5 Prime Day events, highlighting his proficiency in managing high-stakes retail promotions. Additionally, he launched 2,000 new products and digitally optimized 16,000 items, reflecting his commitment to enhancing product visibility and sales performance.