Roberta Bernardo
About Roberta Bernardo
Roberta Bernardo is a Public Relations Account Director specializing in healthcare, currently working at IPG in New York since 2019. With over two decades of experience in the industry, she has successfully developed disease awareness campaigns and launched healthcare products, enhancing brand reputation.
Work at Interpublic Group
Roberta Bernardo has been serving as the Public Relations Account Director in the Healthcare sector at Interpublic Group (IPG) since 2019. In this role, she focuses on developing and implementing strategic communication initiatives tailored for healthcare clients. Her work emphasizes disease awareness campaigns that have gained recognition for their effectiveness in the healthcare industry. Based in New York, New York, she has contributed to enhancing brand reputation and managing public relations efforts for various healthcare organizations.
Previous Experience in Healthcare Public Relations
Prior to her current role at IPG, Roberta Bernardo held several positions in healthcare public relations. She worked as an Account Manager at Weber Shandwick from 2013 to 2017, where she managed healthcare accounts and executed impactful campaigns. Before that, she was an Account Executive at Burson-Marsteller from 2001 to 2007, playing a key role in launching new healthcare products. Additionally, she served as a Communications Manager at JeffreyGroup for 11 months in 2012 and as a Senior Account Executive at Edelman from 2007 to 2012.
Education and Expertise
Roberta Bernardo holds multiple degrees that contribute to her expertise in public relations and marketing. She earned a Bachelor's degree in International Relations from Pontifícia Universidade Católica De São Paulo, completing her studies in 2006. She furthered her education with a Master's degree in Marketing from Universidade De São Paulo, which she completed in 2009. Additionally, she obtained a Bachelor's degree in Public Relations from the same university in 2003. Her educational background supports her extensive experience in crisis management and stakeholder engagement in the healthcare sector.
Skills in Healthcare Communication
Roberta Bernardo specializes in various aspects of healthcare communication, including crisis and issues management. She has developed skills in stakeholder mapping and policy scenario planning, which are essential for healthcare clients navigating complex environments. Her expertise extends to training speakers for healthcare-related events and conferences, ensuring effective communication strategies are employed. These skills have been instrumental in her roles across different organizations in the healthcare public relations field.