Rocío Guzman
About Rocío Guzman
Rocío Guzman serves as the Director de Cuenta at IPG, a position she has held since 2016. Her prior experience includes roles as Buyer Director at MEC and Media Coordinator at IPG.
Work at Interpublic Group
Rocío Guzman has served as Director de Cuenta at Interpublic Group (IPG) since 2016. In this role, she has been responsible for managing client accounts and ensuring the delivery of effective marketing strategies. Her tenure at IPG has extended over eight years, during which she has contributed to various projects and client initiatives.
Previous Experience at MEC
Before her current role at IPG, Rocío Guzman worked at MEC as Buyer Director for Colgate from 2013 to 2014. In this position, she oversaw media buying strategies and collaborated with teams to optimize advertising campaigns for the Colgate brand.
Early Career at Interpublic Group
Rocío Guzman began her career at Interpublic Group as Coordinador de Medios from 2008 to 2010. During this two-year period, she was involved in coordinating media strategies and supporting the execution of marketing plans for various clients.
Education and Expertise
Rocío Guzman studied at Instituto de Mercadotecnia y Publicidad from 1999 to 2003, completing a four-year program. This educational background provided her with foundational knowledge in marketing and advertising, which has informed her professional roles in the industry.