Rufina Avelino
About Rufina Avelino
Rufina Avelino is an experienced Operation Lead SEM currently working at Interpublic Group (IPG) since 2021, with a background in digital marketing and campaign optimization for major brands like Grupo Unilever.
Current Role at Interpublic Group
Rufina Avelino serves as the Operation Lead SEM at Interpublic Group (IPG) since 2021. In this role, she is responsible for overseeing the execution and optimization of search engine marketing campaigns. Her focus includes ensuring that digital campaigns align with client objectives and deliver measurable results. Avelino's expertise in SEM allows her to implement effective strategies that enhance the visibility and performance of various brands.
Previous Experience at Havas Media México
Rufina Avelino has extensive experience at Havas Media México, where she held multiple positions from 2014 to 2018. Initially, she worked as a Trafficker for three months before advancing to the role of Analista Digital for two years. Following this, she served as a Paid Search Executive Sr. for another two years. During her tenure, she contributed to the management and optimization of digital campaigns, enhancing the agency's capabilities in search marketing.
Experience at Hoteles City Express
Avelino worked at Hoteles City Express from 2018 to 2021 as an Especialista SEM. Over the course of three years, she focused on developing and implementing search engine marketing strategies. Her role involved creating automated reporting systems that tracked campaign performance based on specific objectives and market conditions, thereby improving operational efficiency.
Work at Grupo Axo®
In 2021, Rufina Avelino briefly worked at Grupo Axo® as a Coordinador Google Ads Sr. for four months. During this time, she was responsible for managing Google Ads campaigns, contributing to the digital marketing efforts of the organization. Her role involved coordinating strategies that aligned with the company's marketing goals.
Education and Expertise
Rufina Avelino studied at Universidad Nacional Autónoma de México, where she achieved a degree in Publicidad. Her educational background has equipped her with a solid foundation in marketing principles, which she applies in her professional roles. Avelino's expertise in search engine marketing and digital campaign management is supported by her extensive experience in various industry roles.