Samantha A.
About Samantha A.
Samantha A. is a Planner at Interpublic Group (IPG) with a background in Marketing from Universidad del Valle de México. She has experience in media planning, digital marketing, and e-commerce, having previously worked as a Junior Planner at Vale Network.
Work at Interpublic Group
Samantha A. has been employed at Interpublic Group (IPG) since 2021, where she holds the position of Planner. In this role, she applies her skills in media planning and sales to enhance the company's strategic marketing efforts. Her contributions focus on optimizing marketing strategies and improving campaign effectiveness, leveraging her expertise in digital marketing and e-commerce.
Previous Experience at Vale Network
Before joining Interpublic Group, Samantha A. worked at Vale Network as a Junior Planner from 2018 to 2021. During her three years in this position, she gained valuable experience in planning and executing marketing strategies. Her role involved collaborating with teams to develop effective marketing campaigns that aligned with client objectives.
Education and Expertise
Samantha A. studied at Universidad del Valle de México, where she earned a Licenciatura in Marketing from 2013 to 2017. This four-year program provided her with foundational knowledge in marketing principles and practices. Her education has equipped her with the skills necessary for her roles in media planning and digital marketing, contributing to her effectiveness in the industry.
Skills in Marketing and E-commerce
Samantha A. possesses a range of skills that enhance her contributions to marketing efforts. Her expertise in media planning and sales supports strategic initiatives within her organization. Additionally, her knowledge of digital marketing and e-commerce allows her to drive continuous improvement in marketing strategies, utilizing creative and design strengths to meet business objectives.