Samantha S. Paulo
About Samantha S. Paulo
Samantha S. Paulo serves as the Director of Global Growth & Strategy at IPG and has over 21 years of experience in business development and media planning. She has a strong background in creating integrated marketing campaigns for Fortune 500 clients and has held various leadership roles in both agency and corporate settings.
Current Role at Interpublic Group
Samantha S. Paulo serves as the Director of Global Growth & Strategy at Interpublic Group (IPG). She has held this position since 2016, contributing to the company's strategic initiatives in the Greater New York City Area and Atlanta, Georgia. In her role, she focuses on driving market growth and enhancing business development strategies across various sectors.
Previous Experience at List Partners Inc./Catapult
Prior to her current role, Samantha worked at List Partners Inc./Catapult as the Vice President of Business Development and Account Director for a duration of seven months in 2016. During her time there, she was involved in developing client relationships and driving business growth in the Greater Atlanta Area.
Educational Background at University of Alabama
Samantha earned her Bachelor's Degree in Political Science from the University of Alabama, where she studied from 1990 to 1993. This educational background has provided her with a solid foundation for her career in business development and strategy.
Career in Media and Broadcasting
Samantha has a background in media, having worked as a Radio Talk Show Host at Big League Broadcasting - Sports Radio 790 AM from 1996 to 1998. This experience in broadcasting contributed to her communication skills and understanding of audience engagement.
Expertise in Business Development and Marketing
With over 21 years of experience in both agency and corporate environments, Samantha specializes in business development and media planning. She has a proven track record of creating integrated marketing campaigns for Fortune 500 clients, focusing on driving strategic direction and market growth across B2C and B2B disciplines.