Siyuan Xu
About Siyuan Xu
Siyuan Xu is a Senior Associate at IPG in Beijing, China, where he has worked since 2016. He has experience in crafting business pitch proposals and developing digital campaigns for various brands, including Carter's and SK-II.
Work at Interpublic Group
Siyuan Xu has been employed at Interpublic Group (IPG) as a Senior Associate since 2016. Over the course of eight years in this role, based in Beijing City, China, Xu has been involved in various projects that include crafting new business pitch proposals for notable brands. This includes work for the US baby apparel brand Carter’s and the local alcohol brand Shui Jing Fang. Xu's contributions have been integral to the development of business strategies and client engagement.
Previous Experience at Global Times
Before joining IPG, Siyuan Xu worked at Global Times as a Senior PR Manager from 2013 to 2016. During this three-year tenure in Chaoyang District, Beijing, Xu managed public relations strategies and communications for the organization. This role provided valuable experience in the field of public relations, enhancing skills in media engagement and brand management.
Education and Expertise
Siyuan Xu has a solid educational background in Engineering and Industrial Management. Xu studied at Capital University of Economics and Business, earning a Bachelor of Applied Science (B.A.Sc.) from 2006 to 2010. Following this, Xu completed a Master of Science (MSc) in Engineering/Industrial Management at King's College London in 2011. Additionally, Xu attended The Middle School Affiliated to Renmin University of China from 2003 to 2006, laying a strong foundation for future academic pursuits.
Digital Campaign Development
In the role at IPG, Siyuan Xu has developed digital campaigns for the luxury skincare brand SK-II. This involvement showcases expertise in digital marketing and campaign strategy, contributing to brand visibility and consumer engagement in the competitive skincare market. Xu's ability to integrate digital platforms into marketing strategies reflects a modern approach to brand promotion.
Public Relations Services for Brands
Siyuan Xu has provided retainer PR services for the high-end home appliances brand Casarte. This role involved managing public relations efforts to enhance brand reputation and visibility in the market. The experience gained through these services has contributed to a comprehensive understanding of brand management and communication strategies.