Sk Cheong
About Sk Cheong
Sk Cheong is a Senior Media Planner currently working at IPG in New York since 2018. With previous experience at Carat Media Services and Trapper Havas Media, Cheong has a background in media planning and account management.
Current Role at Interpublic Group
Sk Cheong serves as a Senior Media Planner at Interpublic Group (IPG) since 2018. In this role, Cheong is responsible for developing and executing media strategies that align with client objectives. The position is based in New York, New York, where Cheong has contributed to various media planning initiatives over the past six years.
Previous Experience in Media Planning
Prior to joining IPG, Sk Cheong worked as a Media Planner at Carat Media Services (Malaysia) Sdn Bhd from 2016 to 2017. This role involved planning and managing media campaigns in Kuala Lumpur, Malaysia. Before that, Cheong spent two years at Trapper Havas Media as a Media Planner from 2014 to 2016, also in Petaling Jaya, Selangor, Malaysia.
Early Career in Advertising
Sk Cheong began their career as an Account Executive at Lins Advertising & Marketing Sdn Bhd, where they worked from 2011 to 2014 in Kuala Lumpur, Malaysia. In this position, Cheong was involved in client management and campaign execution, gaining foundational experience in the advertising industry.
Educational Background in Media Studies
Sk Cheong pursued a Bachelor of Arts in Media Studies, Communication at Liverpool John Moores University, starting in 2010. Prior to this, Cheong studied Communication and Advertising at Tunku Abdul Rahman University College from 2006 to 2010, completing a four-year program. This educational background provided a solid foundation for a career in media planning and advertising.