Srekanth Nilakantan
About Srekanth Nilakantan
Srekanth Nilakantan is a Performance Director at Interpublic Group (IPG), where he has worked since 2024. He has a background in digital marketing and performance management, with previous roles at Making Science, dentsu international, and Goldman Sachs.
Current Role at Interpublic Group
Srekanth Nilakantan currently serves as Performance Director at Interpublic Group (IPG), a position he has held since 2024. In this role, he has demonstrated significant growth in client relationships, resulting in a notable increase in traffic metrics. His promotion to Performance Director reflects his ability to drive performance and deliver results in a competitive marketing environment.
Previous Experience in Digital Marketing
Before his current role, Srekanth worked as a Performance Marketing Manager at Interpublic Group from 2022 to 2024. He also held the position of Digital Account Manager at dentsu international for three months in 2022. Earlier, he served as a Digital Marketing Specialist at Making Science from 2021 to 2022 in Dublin, where he focused on enhancing digital marketing strategies.
Educational Background
Srekanth Nilakantan holds a Bachelor of Business Administration from Manipal Academy of Higher Education, where he studied from 2015 to 2018. He furthered his education at Trinity College Dublin, earning a Master of Science in International Management from 2019 to 2020. His academic background provides a solid foundation for his career in business and marketing.
Expertise in Digital Strategy and Analytics
Srekanth has developed expertise in digital marketing strategy, particularly in leveraging AI applications and CRM tools such as HubSpot for project management and analytics. He has guided media strategy planning with a budget of $16 million for EU5 markets, contributing to brand awareness and performance metrics. His skills in analytics support data-driven decision-making in marketing initiatives.
Career Progression and Key Skills
Srekanth's career includes roles at Goldman Sachs as a Digital Analyst from 2018 to 2019 and as a Digital Marketing Executive at Project One Sky from 2020 to 2021. His diverse experience across various organizations has equipped him with a comprehensive skill set in digital marketing and performance management. He maintains a keen interest in psychology and stays updated on developments at Google.