Suzanne Vara
About Suzanne Vara
Suzanne Vara serves as the Media Director at Initiative, part of Interpublic Group, and has held various media roles across notable companies. With extensive experience in media planning and buying, she has successfully managed significant advertising campaigns and developed strong relationships with key industry publishers.
Work at Interpublic Group
Suzanne Vara has been serving as Media Director at Initiative, a division of Interpublic Group (IPG), since 2021. In this role, she is responsible for overseeing media strategies and execution for various clients. Prior to her current position, she worked as Associate Director, Media at HealixGlobal from 2019 to 2021. During her tenure at IPG, she has managed substantial media budgets and contributed to significant revenue generation through effective advertising campaigns.
Current Role at Evoke
In 2023, Suzanne Vara transitioned to Evoke as Vice President Media. In this position, she continues to leverage her extensive experience in media planning and buying to drive brand success. Her role involves collaborating with clients to develop innovative media strategies that align with their marketing objectives.
Professional Background
Suzanne Vara has a diverse professional background in media planning and marketing. She worked at Points Group LLC as Supervisor of Media Planning & Buying from 2013 to 2016. Earlier in her career, she held the position of MarComm Marketing Manager at Prudential from 2010 to 2013. Additionally, she gained experience as an Account Supervisor and Media Planner at V2 Creative from 2006 to 2010.
Education and Expertise
Suzanne Vara holds a Bachelor of Arts in Criminal Justice/Sociology from William Paterson University of New Jersey. She also earned a Bachelor of Science in Marketing from the University of Nevada-Las Vegas. Her educational background complements her extensive expertise in media negotiation and strategy, enabling her to work with prominent clients such as AstraZeneca and Merck Animal Health.
Achievements in Media Planning
Throughout her career, Suzanne Vara has successfully managed media budgets and workflows for top brands across various industries. She has negotiated diverse media types, including digital, broadcast, and print. Her contributions have led to generating millions in revenue for clients through successful advertising campaigns, showcasing her effectiveness in the field.