Tracy B Y.
About Tracy B Y.
Tracy B Y. serves as the Chief Data Intelligence Officer at Interpublic Group (IPG), where she has been instrumental in leading client-focused initiatives across Kinesso and Matterkind. With extensive experience in data intelligence and marketing technology, she has held various leadership roles in prominent companies, contributing to the development of innovative marketing solutions.
Current Role at Interpublic Group
Tracy B Y. serves as the Chief Data Intelligence Officer at Interpublic Group (IPG), a position she has held since 2024. In this role, she focuses on unifying and leading a client-focused organization, particularly across Kinesso and Matterkind. Her leadership aims to enhance data intelligence and marketing technology within the organization.
Previous Experience at 22squared
Tracy B Y. has extensive experience at 22squared, where she held multiple roles. She served as VP, Director of Digital Development from 2008 to 2009 and later as VP, Director of Digital Communications from 2009 to 2011. Additionally, she was the SVP, Performance Solutions & Analytics from 2011 to 2013. Her tenure at 22squared contributed to her expertise in digital communications and performance analytics.
Leadership Roles at Kinesso
At Kinesso, Tracy B Y. held significant leadership positions, including Global Chief Client Officer from 2021 to 2024 and EVP Global Client Solutions & Success from 2019 to 2024. During her time at Kinesso, she contributed to the development of the IPG Marketing Intelligence Engine, a people-based identity platform, and focused on driving client success and solutions.
Education and Expertise
Tracy B Y. studied at American InterContinental University, where she earned a Bachelor of Arts in Business from 1987 to 1989. Her educational background laid the foundation for her career in data intelligence and marketing technology, where she has established herself as a recognized innovator, holding a patent in the field.
Contributions to Marketing and Data Intelligence
Tracy B Y. has been actively involved in driving conscious marketing and addressable media activation at Matterkind. She has empowered Chief Marketing Officers (CMOs) to act as growth drivers and transformative leaders within their organizations. Her contributions reflect her commitment to advancing the field of data intelligence and marketing technology.