Veena Xavier
About Veena Xavier
Veena Xavier is a Director at Interpublic Group (IPG) with extensive experience in digital media and ad-tech. She has held various roles in prominent companies and has a strong educational background, including studies at Yale and the University of Oxford.
Work at Interpublic Group
Veena Xavier has been serving as a Director at Interpublic Group (IPG) since 2019. In this role, she focuses on high-value audiences (HVAs) and identity products. She leads strategic partnerships with a variety of entities, including publishers, data providers, ad networks, and brands. Her expertise lies in driving initiatives in emerging programmatic media, such as video, CTV, OTT, audio, and DOOH. Her work contributes to the advancement of digital media strategies within the organization.
Education and Expertise
Veena Xavier has a strong academic background, having studied at Yale School of Management, where she completed an Accelerated Management Program in 2020. She also holds a Master's degree in Business Administration from SYMBIOSIS INTERNATIONAL UNIVERSITY, with a focus on Marketing and Business Development. Additionally, she studied Blockchain Technology at the University of Oxford in 2018. Her expertise encompasses business development initiatives within the ad-tech and digital media sectors.
Background
Veena Xavier has a diverse professional background in the media and advertising industries. She began her career as an Account Executive at DreamWorks Animation from 2009 to 2010. Following this, she worked as a Senior Account Executive at JCDecaux from 2010 to 2014. She then transitioned to Cox Media Group as a Senior Manager in Digital for one year before taking on a Director role at Internet Brands from 2015 to 2019. Her experiences have shaped her understanding of digital media and advertising.
Achievements
Throughout her career, Veena Xavier has been involved in various business development initiatives within the ad-tech and digital media sectors. Her leadership in strategic partnerships has enabled her to work with a wide range of entities, enhancing collaboration across the industry. Her focus on high-value audiences and identity products reflects her commitment to advancing digital media strategies.