Dana Robbins
About Dana Robbins
SVP of Bonfire
Dana Robbins serves as the Senior Vice President at Bonfire. In this role, Robbins is responsible for overseeing and enhancing the company's strategic initiatives and overall business operations. The position highlights Robbins' extensive expertise in data management, analytics, and product development, which synergize with Bonfire's objectives in the digital publishing and advertising realms.
Career at Inuvo
Dana Robbins joined Inuvo in 2013 to spearhead the company's publishing product line. She played a pivotal role in building Inuvo's flagship digital publishing site, Alot.com. Her contributions have been instrumental in establishing Alot.com as a significant player in the digital publishing industry. Robbins' efforts at Inuvo underline her capability in product development and digital publishing.
Educational Background and Expertise
Dana Robbins holds a Bachelor of Arts in Economics from Hendrix College. With a strong foundation in economics, Robbins has cultivated a diverse set of skills that span data management, analytics, and product development. Her educational background has paved the way for her impactful roles across several technology-driven companies.
Professional Experience in Data Management
Robbins' experience in data management is extensive. She served as the Director of Product Management at Acxiom, where she worked on initiatives related to transforming and managing data. Prior to that, Robbins was the Director of Product at Choicepoint, further honing her expertise in data-related fields. At General Health Corporation, she was the EVP of Marketing and Technology, where she developed an integrated, portable screening system for heart health screenings.
Patents and Innovations
Dana Robbins shares two patents related to anonymizing consumer data for advertising purposes. These patents focus on protecting consumer privacy while enabling effective advertising strategies. Robbins' contributions to these innovations highlight her technical prowess and commitment to balancing data utility with privacy.