Jeff Anderson
About Jeff Anderson
Jeff Anderson serves as a Senior Sales Director and is the founder of the IAB DOOH Committee, which focuses on the standardization of digital out-of-home advertising. He has held various sales and leadership positions across multiple companies, including Infogroup, Microage, and The Walt Disney Company.
Work at Inuvo
Jeff Anderson currently holds the position of Senior Sales Director at Inuvo. In this role, he is responsible for leading sales strategies and initiatives to drive revenue growth. His experience in digital advertising and sales management contributes to Inuvo's objectives in the digital marketing landscape.
Education and Expertise
Jeff Anderson has an extensive educational background, having earned a Master of Business Administration from Arizona State University's W. P. Carey School of Business. He also holds a Bachelor of Arts degree in Spanish and Communications from Arizona State University. Additionally, he studied Management and International Business at Thunderbird School of Global Management, where he gained international business exposure through studies in Hong Kong and Peru.
Background
Jeff Anderson has a diverse professional background in sales and business development, spanning several companies and roles. He has worked in various capacities, including Director of Sales at Realvu and Vice President of Sales at Ingram Entertainment. His career includes significant experience in digital advertising, programmatic sales, and audience targeting, reflecting a strong foundation in the advertising industry.
Achievements
Jeff Anderson founded the IAB DOOH Committee, contributing to the development and standardization of digital out-of-home advertising. His leadership in this initiative demonstrates his commitment to advancing industry standards and practices. Additionally, he holds a CEP Level 4 coaching certification from USA Hockey, indicating his involvement in coaching and sports leadership.