Matthew Cohen
About Matthew Cohen
Matthew Cohen serves as the Senior Director of Sales at Inuvo, Inc. He has extensive experience in sales and advertising, having held various leadership positions at companies such as Jivox, Sportradar, and Digilant.
Current Role at Inuvo
Matthew Cohen serves as the Senior Director of Sales at Inuvo, Inc. since 2022. In this role, he focuses on leveraging proprietary consumer intent data to support agencies, advertisers, and partners. His responsibilities include developing sales strategies and driving revenue growth within the New York City Metropolitan Area.
Previous Experience in Sales Leadership
Matthew Cohen has held several leadership positions in sales across various companies. He worked as the Director of Sales at Jivox from 2012 to 2014 and later returned as Senior Director of Sales from 2014 to 2017. He also served as the National Sales Director at Digilant for one year in 2011-2012 and as the Director of Ad Sales at Sportradar from 2019 to 2021.
Expertise in Consumer-Oriented Strategies
Matthew Cohen possesses expertise in aligning and delivering consumer-oriented product and digital brand messaging strategies. His work integrates artificial intelligence to enhance marketing effectiveness, making him a valuable asset in the advertising industry.
Educational Background in Psychology
Matthew Cohen studied at the University at Albany, where he earned a Bachelor of Arts degree in Psychology. His education has contributed to his understanding of consumer behavior, which is essential in his sales and marketing roles.
Diverse Team Collaboration
In his current position and previous roles, Matthew Cohen collaborates with a diverse team that includes developers, designers, writers, marketers, advertising experts, data analysts, and testers. This collaboration is crucial for delivering effective advertising solutions and strategies.