Meghan L.
About Meghan L.
Meghan L. serves as the Director of Digital Media at Inuvo, Inc., where she focuses on enhancing digital marketing strategies through testing new advertising partners and platforms. With a background in marketing management and experience in vendor relationship management, she plays a vital role in aligning marketing needs with product development.
Work at Inuvo
Meghan L. has been serving as the Director of Digital Media at Inuvo, Inc. since 2014. In this role, she plays a crucial part in testing new advertising partners and platforms to enhance the company's digital marketing strategies. Meghan collaborates with the Product Leader to align direct marketing needs with product development, ensuring improved outcomes. Her responsibilities also include managing vendor relationships for major advertising platforms, such as Adwords, Bing/Microsoft Ads, Yahoo Gemini/Oath, and Facebook. Additionally, she engages with the Creative Team to secure top-performing creatives for marketing campaigns and works closely with the Development and Analytical Team to implement website changes and optimize landing pages.
Previous Experience at Inuvo
Before her current position, Meghan L. worked at Inuvo, Inc. as a Campaign Manager from 2013 to 2014. During her time in this role, she was involved in managing various advertising campaigns, contributing to the company's overall marketing efforts. This experience provided her with a solid foundation in digital media management and prepared her for her subsequent promotion to Director of Digital Media.
Experience at Dillard's
Meghan L. worked at Dillard's as an Advertising Merchandise Coordinator from 2007 to 2013. This six-year tenure in Little Rock allowed her to develop skills in advertising and marketing coordination. Her role involved collaborating with various teams to ensure effective advertising strategies were implemented, contributing to the overall success of the company's marketing initiatives.
Education and Expertise
Meghan L. studied at the University of Arkansas, where she earned a Bachelor of Science in Marketing Management from 2002 to 2006. Her academic background has equipped her with the knowledge and skills necessary for her career in digital media and marketing. Meghan's expertise includes managing vendor relationships for major advertising platforms and collaborating with creative and analytical teams to optimize marketing outcomes.
Early Career at University of Arkansas
Meghan L. began her career as a Student Assistant at the University of Arkansas from 2005 to 2006. In this role, she gained valuable experience in a supportive environment, which contributed to her professional development. This early experience laid the groundwork for her future roles in marketing and digital media.