Victor Genova
About Victor Genova
Victor Genova serves as the Senior Director of Programmatic Media Sales & Marketing for Canada at Inuvo, Inc. He has over 15 years of experience in the digital media and adtech industry, having held various roles at notable companies such as CBC, Blue Ant Media, and Bell Media.
Work at Inuvo
Victor Genova serves as the Senior Director of Programmatic Media Sales & Marketing for Canada at Inuvo, Inc. He has held this position since 2021, contributing to the company's growth and market presence in the Canadian digital advertising landscape. Genova has been instrumental in building the Canadian book of business for Inuvo from the ground up. He also launched Inuvo's AI advertising solutions tailored for the Canadian market, enhancing the company's offerings in programmatic media.
Education and Expertise
Victor Genova holds a Master of Science in Media Management from the University of Stirling. He also earned a Bachelor of Sport Management and a Bachelor of Arts in Communications Studies from Brock University. His educational background supports his extensive knowledge and expertise in the digital media and adtech industry, where he has over 15 years of experience.
Background
Genova has a diverse professional background in digital and programmatic media sales, having worked for several notable companies. His career began at CBC, where he held roles as Account Coordinator and National Account Executive in TV Sales. He later transitioned to positions at Bell Media, Connected Interactive, and Blue Ant Media, where he advanced through various roles, including Digital Account Director and Manager of Digital Sales.
Achievements
Throughout his career, Victor Genova has demonstrated a strong ability to build and manage teams, introduce new products to market, and foster talent retention. His leadership in launching innovative advertising solutions and building a significant business portfolio at Inuvo reflects his commitment to advancing the digital media landscape in Canada.
Podcast and Media Consulting
In addition to his role at Inuvo, Victor Genova is the host, producer, and founder of Media People Podcast, a venture he has been involved with since 2015. This initiative showcases his passion for media and provides insights into the industry, further establishing his presence in the digital media community.