Joseph Di Resta
About Joseph Di Resta
Joseph Di Resta serves as the Director of Product Development at InventHelp, where he has worked since 2008. He oversees the entire product development process and has successfully managed projects like the Sears Craftsman Heated Jacket and developed products for major brands.
Work at InventHelp
Joseph Di Resta has served as the Director of Product Development at InventHelp since 2008. In this role, he oversees the entire product development process, guiding projects from initial ideation to final production. His responsibilities include creating marketing and line plans for potential licensed brands or technologies. Di Resta has been instrumental in managing various projects, ensuring that concepts are effectively proven through rough 3D models. His extensive experience in product development contributes to the innovative solutions InventHelp provides to its clients.
Education and Expertise
Joseph Di Resta studied at Golden West College, where he focused on electronics and earned an Associate of Engineering degree from 1984 to 1986. He also attended NAS Memphis, studying Electrical and Electronics Engineering from 1981 to 1983. This educational background has equipped him with a strong foundation in engineering principles, which he applies in his role at InventHelp and in various consulting projects.
Background
Before joining InventHelp, Joseph Di Resta managed significant product development projects, including the Sears Craftsman Heated Jacket. This project was notable for being brought to market in less than 120 days, setting a record for the fastest sell-through of any new product introduction in the Craftsman clothing line. His experience includes developing a new K-cup for Keurig and licensing products such as the Half Time drill driver and the Side Sleeper Pillow to Allstar Marketing Group.
Achievements
Throughout his career, Joseph Di Resta has achieved notable successes in product development and marketing. He licensed the Half Time drill driver and the Side Sleeper Pillow, with the latter achieving significant sales in 2011 and 2012. His involvement in quality assurance and streamlining manufacturing processes in China has enhanced product quality and efficiency. Di Resta's ability to create retailer-specific programs and specials further demonstrates his expertise in aligning product offerings with market demands.