Rebecca Bannister
About Rebecca Bannister
Rebecca Bannister is the Director of Marketing at InVeris Training Solutions, where she has worked since 2023. She has extensive experience in marketing across various sectors, including healthcare and finance, and has held several significant roles throughout her career.
Current Role at InVeris Training Solutions
Rebecca Bannister serves as the Director of Marketing at InVeris Training Solutions, a position she has held since 2023. In this role, she is responsible for developing and executing marketing strategies that align with the company's objectives. Her focus includes enhancing brand visibility and driving customer engagement through innovative marketing programs. Bannister's expertise in competitive intelligence and message mapping supports effective brand management within the organization.
Previous Experience in Marketing
Prior to her current role, Bannister accumulated extensive marketing experience across various organizations. She worked as a Marketing Consultant in Radiation Oncology at Northside Hospital from 2021 to 2022. Before that, she held the position of Regional Marketing Director at UnitedHealth Group for ten years, from 2010 to 2020. Her career also includes roles such as Divisional Marketing Manager at H&R Block and Marketing Lead at Cognizant, showcasing her diverse background in the marketing field.
Educational Background
Rebecca Bannister studied at Reinhardt University, where she earned an Associate of Arts (A.A.) in Liberal Arts and Sciences/Liberal Studies. She furthered her education at The University of Georgia, achieving a degree in Public Relations with an ABJ (Journalism). This educational foundation has equipped her with the skills necessary for effective communication and marketing strategies.
Skills and Expertise
Bannister possesses a range of skills that enhance her effectiveness in marketing. She has expertise in developing innovative marketing programs that improve productivity and foster collaboration across teams. Her background in government relations and community relations contributes to enhancing public image and stakeholder engagement. Additionally, she specializes in uncovering incremental revenue opportunities through strategic marketing initiatives and has experience in implementing database and CRM systems to improve customer relationship management.