Alexandra Bell
About Alexandra Bell
Alexandra Bell serves as the Testing and Optimisation Lead at Investec in London, where she has worked since 2019. With a background in digital management and journalism, she specializes in utilizing analytics tools to enhance customer experience and promote experimentation within business processes.
Work at Investec
Alexandra Bell has served as the Testing and Optimisation Lead at Investec since 2019. In this role, she focuses on enhancing the company's digital testing capabilities. She has implemented a reporting framework to visualize the testing process and its successes. Additionally, she developed an education program aimed at promoting the adoption of experimentation within business processes. Her work involves building and evaluating tests across Investec's digital ecosystem, utilizing platforms such as Optimizely, DotDigital, and Dynamics.
Previous Employment Experience
Before joining Investec, Alexandra held several positions in the digital and media sectors. She worked as a Digital Manager at EEF from 2015 to 2019 and at Make UK from 2018 to 2019. Prior to that, she was a Marketing Communications Copywriter at IRIS Software for one year in 2014-2015. Alexandra also has experience in journalism, having served as a News Editor at VOICE OF WITS and as an Eyewitness News Reporter at Primedia Broadcasting.
Education and Expertise
Alexandra Bell holds an Honours Degree in Broadcast Journalism from the University of the Witwatersrand, where she studied from 2006 to 2007. She also earned a Bachelor of Arts (BA) in Communication, Journalism, and Related Programs from the University of Johannesburg, completing her studies from 2002 to 2006. Her educational background supports her expertise in digital marketing, testing, and optimization.
Skills and Tools Utilized
In her professional roles, Alexandra has utilized various quantitative and qualitative measurement tools, including Adobe Analytics and Decibel, to analyze customer behavior and identify issues. She has also recruited and managed a third-party testing partner, Creative CX, to enhance testing capabilities at Investec. Her skills include building and evaluating tests across digital platforms, contributing to her effectiveness in her current role.