Bianca Fernandes
About Bianca Fernandes
Bianca Fernandes is a Digital Engagement Manager at Investec, where she has worked since 2018. She has extensive experience in digital marketing and account management, having held various roles at companies such as Deloitte Digital and Habari Media.
Work at Investec
Bianca Fernandes has served as the Digital Engagement Manager at Investec since 2018. In this role, she manages the omni-channel marketing automation platform, focusing on leveraging behavioral data to enhance strategic campaigns. She collaborates with IT teams and various business units to maximize the effectiveness of Investec's marketing automation initiatives. Her responsibilities include database management, CRM integrations, and overseeing automated customer journeys.
Previous Experience in Digital Marketing
Before her current position at Investec, Bianca Fernandes held several roles in digital marketing. She worked at Deloitte Digital as a Senior Consultant in Digital Experience for 11 months in 2016. Prior to that, she was an Account Manager at Promise Group for one month in 2014. She also served as an Online PPC/E-Commerce Manager at Interface Digital for one year from 2011 to 2012. Additionally, she worked as a Digital Account Manager at Habari Media and AdVine, gaining extensive experience in digital account management.
Education and Expertise
Bianca Fernandes is pursuing a Bachelor of Arts in Communication Science at the University of South Africa, a program she has been enrolled in since 2008. She also studied Digital Marketing at Stellenbosch University for one year from 2013 to 2014. In 2015, she achieved the Certified Scrum Master designation from Scrum Alliance, enhancing her project management skills in digital environments.
Career Development
Bianca Fernandes has developed her career through various positions in the digital marketing sector. She worked at Deloitte Digital as a Consultant in Digital Advisory for two years from 2014 to 2016. Her early career included a role as a Visa Marketing Assistant at Egg Entertainment and Productions from 2009 to 2011. These experiences have contributed to her comprehensive understanding of digital marketing and engagement strategies.