Colette Smart
About Colette Smart
Colette Smart is a marketing professional with nearly two decades of experience in the financial sector, currently working at Investec in Cape Town since 2015. She has held various roles within Investec, focusing on regional strategy and brand positioning in Private Banking and Wealth & Investment.
Work at Investec
Colette Smart has been working at Investec since 2015, where she holds a position in Marketing. Her role involves collaboration with multiple teams across various geographies, focusing on regional strategy, brand positioning, and management within the Private Banking and Wealth & Investment sectors. Prior to her current role, she served as Head of Marketing Operations at Investec from 2012 to 2015. Additionally, she worked as a Private Banker at Investec from 1999 to 2001, contributing to her extensive experience in the financial services industry.
Education and Expertise
Colette Smart has a strong educational background in finance and marketing. She studied at the University of the Witwatersrand, earning a B.Com degree from 1990 to 1993. She then pursued further studies at the University of South Africa, achieving a B.Com Honours in Marketing and Finance from 1994 to 1995. In 2000, she completed a Postgraduate Diploma in Financial Planning at the University of the Orange Free State. This diverse academic foundation supports her expertise in marketing and financial planning.
Background
Colette Smart began her career in the financial sector at Standard Bank, where she worked as Manager of Motor Industry Support from 1997 to 1998. She transitioned to Investec in 1999, initially serving as a Private Banker. Over the years, she has held various roles within Investec, including Head of Marketing Operations, before her current position in Marketing. Her career spans over two decades in the financial services industry, highlighting her commitment and adaptability.
Collaborative Approach in Marketing
In her current role at Investec, Colette Smart emphasizes a collaborative approach, working with teams across different geographies. This strategy enhances the effectiveness of marketing initiatives and aligns regional strategies with broader business objectives. Her focus on brand positioning and management within the Private Banking and Wealth & Investment sectors reflects her understanding of market dynamics and customer needs.
Creative Contributions to Business Growth
Colette Smart has a keen appreciation for creative work that is brave, bold, and iconic. This perspective informs her marketing strategies and contributes to business growth at Investec. Her ability to blend creativity with strategic thinking enables her to drive impactful marketing initiatives that resonate with clients and enhance brand visibility.