Edward O'flaherty
About Edward O'flaherty
Edward O'Flaherty is a Digital Specialist with extensive experience in data analysis and digital marketing. He has worked for notable organizations such as CNN International Commercial and Investec, specializing in conversion rate optimization and data visualization.
Work at Investec
Currently, Edward O'Flaherty serves as a Digital Specialist at Investec, a position he has held since 2019 in London, United Kingdom. In this role, he focuses on conversion rate optimization across various digital marketing campaigns, product forms, and user journeys. His responsibilities include analyzing user behavior and implementing strategies to enhance digital performance. Edward's expertise contributes to the overall effectiveness of Investec's digital initiatives.
Previous Experience at CNN International Commercial
Edward O'Flaherty worked as a Senior Digital Analyst at CNN International Commercial from 2016 to 2019 in London, United Kingdom. During his three years in this role, he specialized in tag management systems, including Launch, DTM, and GTM. His work involved transforming raw data into actionable insights, which supported business strategy changes and improved digital performance.
Background in Local World Media
Edward O'Flaherty held multiple roles at Local World Media. He served as a Product, Franchise and Sales Support Specialist from 2011 to 2012 and as a Web Analyst from 2012 to 2015, both in London, United Kingdom. His experience included making web data and analytics accessible to the wider business through training and raising awareness. He also designed and implemented custom measurement frameworks to support various departments.
Education and Expertise
Edward O'Flaherty holds two Master's degrees. He studied Management at the Michael Smurfit Graduate School of Business from 2010 to 2011. Prior to that, he earned a Master's degree in Information Studies and Publishing from University College Dublin from 2008 to 2009. His educational background supports his expertise in data visualization, utilizing tools such as Tableau, Looker, Domo, Power BI, and Excel.
Technical Skills and Certifications
Edward O'Flaherty is certified in Google Analytics and possesses eight years of experience with Adobe Analytics and its associated products. He has strong skills in programming languages, including Python, Google Apps Script, SQL, JavaScript, HTML, and CSS. Additionally, he has experience implementing and analyzing Decibel and Optimizely for digital insights, as well as proficiency in ad viewability reporting and analysis.