Heather Casey
About Heather Casey
Heather Casey is the Head of Brand at Investec, where she has worked since 2016. With over 15 years of experience in marketing strategy and brand development, she previously held roles in marketing at Investec, Barclays Africa Group Limited, and MTN.
Work at Investec
Heather Casey currently serves as the Head of Brand at Investec, a position she has held since 2016. In this role, she focuses on translating marketing strategy across various channels to enhance business and brand value. Prior to her current role, she worked as the Head of Marketing for both Property and Private Bank divisions at Investec. Her tenure in these positions spanned from 2007 to 2016, during which she contributed to the marketing strategies that supported the company's growth in Johannesburg.
Education and Expertise
Heather Casey studied at the University of KwaZulu-Natal, where she earned a Bachelor of Fine Arts (B.F.A.) from 1986 to 1988. She also obtained a Higher Diploma in Education in 1989. With over 15 years of experience in marketing strategy and brand development, she has cultivated a strong expertise in building and developing individuals and teams to deliver exceptional work.
Background
Before joining Investec, Heather Casey held significant marketing roles at Barclays Africa Group Limited and MTN. She served as a Senior Marketing Manager at Barclays Africa Group Limited from 2006 to 2007 and at MTN from 2004 to 2006. Her career in marketing has been primarily based in the Johannesburg area, where she has developed a comprehensive understanding of the market landscape.
Achievements
Throughout her career, Heather Casey has aimed to lead with purpose, focusing on making a meaningful impact on business and society. Her passion for marketing and brand development is evident in her commitment to translating marketing strategies that drive business success. Her leadership in various marketing roles has contributed to the overall brand value of the organizations she has worked with.