Heather Casey
About Heather Casey
Heather Casey serves as the Head of Brand at Investec, where she has focused on leadership, strategic direction, and operational implementation since 2016. With extensive experience in marketing strategy within the financial sector, she has held various marketing roles in notable institutions across South Africa and the UK.
Current Role at Investec
Heather Casey serves as the Head of Brand at Investec, a position she has held since 2016. In this role, she focuses on brand strategy and operational implementation, ensuring that the brand aligns with the company's strategic direction. Her leadership skills contribute to the development and execution of marketing initiatives that enhance Investec's presence in the financial sector.
Previous Experience at Investec
Before her current role, Heather Casey worked at Investec in various marketing positions. She was the Head of Marketing for Private Bank from 2007 to 2009 and the Head of Marketing for Property from 2010 to 2016. During her tenure, she developed marketing strategies tailored to the financial services offered by Investec, contributing to the company's growth and market positioning.
Experience in Marketing Management
Heather Casey has significant experience in marketing management within the financial sector. She served as a Senior Marketing Manager at Barclays Africa Group Limited from 2006 to 2007 and at MTN from 2004 to 2006. Her roles involved developing marketing strategies and implementing initiatives that supported business objectives in credit card and mobile banking sectors.
Educational Background
Heather Casey studied at the University of KwaZulu-Natal, where she earned a Bachelor of Fine Arts degree from 1986 to 1989. This educational background provided her with a foundation in creative thinking and strategic communication, which she has applied throughout her marketing career.
Professional Skills and Expertise
Heather Casey emphasizes leadership skills, strategic direction, and operational implementation in her professional roles. Her extensive experience in marketing strategy and implementation within the financial sector positions her as a knowledgeable leader in brand management and marketing operations.