Jennifer Whiteford
About Jennifer Whiteford
Jennifer Whiteford serves as the Head of Brand Activation and Partnerships at Investec, where she has worked for 22 years. She specializes in managing sponsorships for major sporting events and leads a team focused on brand development and communication.
Work at Investec
Jennifer Whiteford has been with Investec since 2002, serving as the Head of Brand Activation and Partnerships. In this role, she leads a team dedicated to brand development and communication within the Investec group marketing team. Her responsibilities include managing relationships with key ambassadors and stakeholders in the sports and sponsorship sectors. She plays a crucial role in developing and delivering both internal and external brand strategies, ensuring that Investec's brand message is communicated effectively across various media platforms.
Education and Expertise
Jennifer Whiteford studied at The University of Edinburgh, where she earned a Bachelor of Science (B.Sc.) in Environmental Chemistry from 1992 to 1996. She furthered her education at INSEAD, completing the Strategic Marketing Programme in 2016, which spanned 11 months. This educational background provides her with a strong foundation in both scientific and marketing disciplines, contributing to her expertise in brand activation and partnerships.
Background
Jennifer Whiteford attended Bell Baxter High School from 1986 to 1992. Her educational journey laid the groundwork for her subsequent studies in Environmental Chemistry and strategic marketing. With over two decades of experience at Investec, she has developed a deep understanding of brand management and activation in the financial services sector.
Achievements in Sponsorship Management
In her role at Investec, Jennifer Whiteford has played a key role in managing sponsorships for major sporting events, including the Investec Derby and the Investec Ashes. Her involvement in these high-profile events highlights her expertise in brand activation and her ability to forge strong partnerships within the sports sector.