Karen Meyer
About Karen Meyer
Karen Meyer is a Senior Writer at Investec Private Banking, where she has worked since 2013. She has a background in journalism, marketing, and behavioral economics, with previous writing roles at KPMG, Discovery, and Momentum.
Current Role at Investec
Karen Meyer serves as a Senior Writer at Investec Private Banking, a position she has held since 2013. In this role, she collaborates closely with brand managers and internal stakeholders to fulfill their copy requirements. She is responsible for reviewing and signing off all copy before it is distributed to clients and internal teams. Additionally, she conducts training sessions across various business areas to ensure compliance with editorial standards. Her work contributes to maintaining high-quality communication within the organization.
Previous Experience in Writing
Before joining Investec, Karen Meyer accumulated extensive writing experience across several organizations. She worked at Discovery as a Writer from 2000 to 2007, followed by a position at KPMG from 2007 to 2012, where she continued to hone her writing skills. She also served as a Technical Writer at Momentum for one year in 2012. This diverse background has equipped her with a solid foundation in various writing styles and industry requirements.
Education and Qualifications
Karen Meyer has pursued a comprehensive education in fields related to writing and marketing. She studied Journalism and Public Relations at the University of Johannesburg, earning a BA Communications Hons from 1993 to 1997. She furthered her expertise in Behavioral Economics and the Psychology of Marketing at MindWorx Academy, achieving a Diploma in 2019. In 2020, she completed a Master Class in Marketing at Ogilvy Consulting. Currently, she is studying Behavioral Economics at the University of Johannesburg Business School.
Editorial Contributions at Investec
At Investec Private Banking, Karen Meyer has made significant contributions to the editorial process. She developed and implemented an editorial style guide that enhances the consistency and quality of communications. Her role involves ensuring that all written materials meet the established standards before they reach clients or internal audiences. This initiative has been pivotal in improving the overall communication strategy within the organization.