Lauren Strachan
About Lauren Strachan
Lauren Strachan is a Senior Marketing Manager at Investec, with over 10 years of experience in B2B and B2C financial marketing. She has previously held senior marketing roles at Tide and Bidvest Bank Limited, and possesses a strong educational background in marketing and digital marketing.
Current Role at Investec
Lauren Strachan serves as a Senior Marketing Manager at Investec, a position she has held since 2022. In this role, she leads marketing initiatives for the Bank Funding Group, focusing on savings channels to support the lending business. Her responsibilities encompass a wide range of marketing strategies, including digital, social, and direct marketing, as well as event management.
Previous Experience at Tide
Prior to her current role, Lauren worked at Tide as a Senior Product Marketing Manager from 2021 to 2022 in London, England. During her tenure, she developed marketing strategies aimed at enhancing product visibility and engagement within the financial sector.
Experience at Bidvest Bank Limited
Lauren has extensive experience at Bidvest Bank Limited, where she held multiple roles from 2011 to 2020. She started as a Marketing Assistant and progressed to Advertising and Brand Consultant, National Marketing Manager, and National Product, Brand and Channel Marketing Manager. Her work involved managing marketing budgets and creating strategies to grow the bank's financial products and brand.
Education and Qualifications
Lauren Strachan holds a Bachelor of Commerce (BCom) in Marketing Management from the University of Johannesburg, which she completed from 2007 to 2009. She furthered her education with an Honours Degree in Marketing Management from the same institution from 2010 to 2011. Additionally, she studied at Vega School, earning a qualification in Brand and Marketing Management in 2013, and obtained a Certificate in Digital Marketing from the University of Cape Town in 2019.
Skills and Expertise
Lauren possesses over 10 years of experience in both B2B and B2C financial marketing sectors. She is skilled in creating engaging marketing strategies and managing holistic marketing budgets. Her proficiency extends to technology tools such as Word, PowerPoint, Excel, and Outlook, as well as enhanced SEO for social media. She values diversity and inclusiveness in organizations and promotes these principles through learning solutions.