Michael Alabaster
About Michael Alabaster
Michael Alabaster serves as the Head of Private Client Strategic Communications at Investec Wealth & Investment UK, a position he has held since 2021. He has extensive experience in marketing and communications across various financial institutions, complemented by a degree in Marketing Management from Anglia Ruskin University.
Work at Investec
Michael Alabaster has served as the Head of Private Client Strategic Communications at Investec Wealth & Investment UK since 2021. In this role, he is responsible for overseeing communication strategies tailored to private clients, ensuring that the messaging aligns with the firm's objectives and enhances client engagement. His expertise in strategic communications contributes to the overall effectiveness of the firm's marketing efforts.
Education and Expertise
Michael Alabaster studied Marketing Management at Anglia Ruskin University, where he earned a Bachelor of Arts degree. His academic background supports his extensive experience in campaign management, encompassing both above-the-line (ATL) and below-the-line (BTL) strategies. He possesses a comprehensive understanding of both intermediated and direct marketplaces in the UK, which informs his approach to marketing and communications.
Professional Background
Michael Alabaster has held various marketing roles throughout his career. He worked as a Brand Manager at National Savings and Investments from 2004 to 2008. Following this, he served as Marketing Manager at Santander Private Banking from 2008 to 2011. He then transitioned to Barclays Wealth and Investment Management as Marketing and Communications Manager AVP from 2011 to 2013. Prior to his current role, he was the Head of Marketing - Private Clients at Close Brothers Asset Management from 2013 to 2021.
Achievements in Marketing Management
Throughout his career, Michael Alabaster has specialized in delivering added value to projects and campaigns through strategic brand development. His strong skills in stakeholder management have been crucial in his strategic communications roles, allowing him to effectively engage with various stakeholders and enhance the impact of marketing initiatives.