Olivia Hopton Acim
About Olivia Hopton Acim
Olivia Hopton is a Marketing Strategy Manager at Investec Bank plc, where she has worked since 2017. She has a background in marketing roles at Ernst & Young and has developed strategies for various specialist asset teams.
Work at Investec
Olivia Hopton has been employed at Investec Bank plc since 2017, currently holding the position of Marketing Strategy Manager. In this role, she has focused on developing marketing strategies for specialist asset teams, including Aviation, Power & Infrastructure, Export Agency, and Resources. Prior to her current position, she served as Marketing Manager from 2015 to 2017 and as Marketing Analyst from 2013 to 2015. Her work involves utilizing a matrix model to execute strategic plans, which includes managing media and internal communications.
Experience at Ernst & Young
Olivia Hopton has a background in marketing from her time at Ernst & Young, where she worked in various roles from 2009 to 2013. She began as a Quality & Risk Management Assistant for six months before transitioning to a Marketing Assistant role for two years. Following this, she served as a Marketing Executive for an additional two years. During her tenure, she gained experience in marketing strategies and risk management within a professional services environment.
Education and Expertise
Olivia Hopton studied at Cardiff University / Prifysgol Caerdydd, where she earned a Bachelor of Science degree in Social Sciences, achieving a 2:1 classification. Her academic background has provided her with a strong foundation in understanding social dynamics, which she applies to her marketing strategies. This educational experience complements her professional roles, particularly in data-driven marketing and strategic planning.
Marketing Strategy Development
In her current role at Investec, Olivia Hopton specializes in developing marketing strategies that leverage data and insights. She focuses on creating targeted campaigns for various specialist asset teams, ensuring that marketing efforts align with the specific needs of each sector. Her approach emphasizes the importance of data in informing decision-making and optimizing marketing effectiveness.