Peta Dixon
About Peta Dixon
Peta Dixon serves as the Head of Sponsorships, Events & Operations for Group Marketing at Investec in South Africa, a position she has held since 2021. With over a decade of experience in various marketing roles at Investec, she oversees a team responsible for event activations and large-scale sponsorships.
Work at Investec
Peta Dixon has been employed at Investec since 2010, holding various positions within the Group Marketing division. She currently serves as the Head of Sponsorships, Events & Operations, a role she has occupied since 2021. In this capacity, she leads a team of brand experience managers and oversees both internal and external event activations. Prior to her current role, she was the Head of Events for the Private Bank division and the Regional Event Head for Group Marketing. Her tenure at Investec spans over a decade, demonstrating her extensive experience in the financial services sector.
Education and Expertise
Peta Dixon completed her education at The Glen High School, where she studied from 1986 to 1990. She pursued further studies in Marketing, achieving qualifications in Public Relations. This educational background has equipped her with the necessary skills to excel in her roles within marketing and event management, particularly in the financial services industry.
Background
Before her current position, Peta Dixon held several roles at Investec, including Regional Head of Marketing for the Pretoria region from 2004 to 2010. She transitioned to the role of Head of Events for the Private Bank in 2010 and later became the Regional Event Head for Group Marketing from 2011 to 2013. Her extensive background in marketing and event management has contributed to her current leadership role within the organization.
Achievements
Peta Dixon has led significant event initiatives at Investec, including the Business Is An Adventure event in partnership with Virgin Atlantic. She has been responsible for large format activations such as the Investec Cape Town Art Fair and the Investec South African Women's Open. Additionally, she managed the Investec Super Rugby and Investec Rugby Championship portfolios, collaborating with the New Zealand Rugby Union and South African rugby influencers, showcasing her ability to coordinate high-profile events.