Richard Deane
About Richard Deane
Richard Deane is a Brand Director at Investec, with extensive experience in brand management and strategy. He previously held positions at Standard Life UK and abrdn, and has a Mini MBA in Brand Management.
Work at Investec
Richard Deane has been serving as the Brand Director at Investec since 2022. In this role, he is responsible for overseeing brand strategy and development, focusing on enhancing the company's market presence. His position is based in London, England, where he applies his extensive experience in branding and marketing to drive initiatives that align with Investec's business objectives.
Previous Experience at Standard Life UK
Richard Deane worked at Standard Life UK from 1998 to 2008. He held two positions during his tenure: Advertising Executive from 1998 to 2001 and Brand Consultant from 2001 to 2008. His experience at Standard Life provided him with foundational skills in brand management and advertising, contributing to his overall expertise in the field.
Experience at abrdn
At abrdn, Richard Deane held multiple roles from 2010 to 2021. He served as Brand Manager from 2010 to 2018, followed by Head of Brand Strategy from 2018 to 2020, and then Head of Brand Strategy & Management from 2020 to 2021. His work involved strategic planning and the execution of brand initiatives, demonstrating his capability in managing comprehensive brand strategies.
Education and Expertise
Richard Deane studied at Glasgow Caledonian University from 1990 to 1992. He further enhanced his knowledge in branding by completing a Mini MBA in Brand Management at Marketing Week, under the guidance of Mark Ritson, in 2020. This educational background supports his expertise in creative communications, digital marketing, and brand strategy.
Skills and Specializations
Richard Deane possesses a diverse skill set that includes creativity, idea generation, and technical marketing communications experience. He specializes in digital and social campaign development, and he is known for delivering impactful marketing and brand programs. His formal responsibilities include brand and sponsorship management, as well as crafting key messaging for flagship events and employee engagement.