Viwe Bacela
About Viwe Bacela
Viwe Bacela is a Brand Manager at Investec, where he has worked since 2018, focusing on enhancing brand visibility for Investec Wealth & Investment. He has a diverse background in marketing and communications, with previous roles at Mercedes-Benz South Africa and KPMG South Africa.
Work at Investec
Viwe Bacela has served as Brand Manager at Investec since 2018. In this role, she focuses on increasing brand visibility and ensuring a competitive edge for Investec Wealth & Investment. Bacela coordinates brand marketing strategies that include retail marketing, communications activities, aligned sponsorships, and events. Her efforts aim to build and maintain the brand image and performance within the organization.
Previous Experience at KPMG South Africa
Before joining Investec, Viwe Bacela worked at KPMG South Africa as Marketing Manager. She held this position from 2015 to 2023, contributing to various marketing initiatives and strategies during her tenure. Her experience at KPMG has equipped her with valuable skills in marketing management.
Experience at Mercedes-Benz South Africa Ltd
Viwe Bacela has a significant background with Mercedes-Benz South Africa Ltd, where she worked in two roles. She served as a Marketing and Communications Specialist from 2012 to 2015 and as a Regional Sales Manager from 2010 to 2012. Her roles involved overseeing marketing strategies and sales operations, contributing to the brand's presence in the automotive industry.
Education and Expertise
Viwe Bacela has a diverse educational background. She earned a Bachelor’s Degree in BComm Economics from the University of South Africa from 2015 to 2017. Additionally, she holds a Bachelor’s Degree in BA Integrated Marketing Communication from the University of the Free State, completed in 2006. Bacela also achieved a BA Honours in Integrated Marketing Communications from the same university in 2007. She further enhanced her skills with a Management Development Programme certificate from the University of Stellenbosch Business School in 2012 and a Certificate in Business Management from the Graduate Institute of Management & Technology in 2011.
Early Education
Viwe Bacela completed her high school education at Kaffrarian High School for Girls, where she studied from 1994 to 2003. This foundational education provided her with the skills necessary for her subsequent academic and professional pursuits.