Emilie Vachon
About Emilie Vachon
Emilie Vachon is the Manager of Lifecycle Marketing at InVision, based in Vancouver Island, British Columbia. She has extensive experience in email marketing and communications, having previously worked at Hootsuite and holding a Bachelor's Degree in Communication from Simon Fraser University.
Current Role at InVision
Emilie Vachon currently holds the position of Manager, Lifecycle Marketing at InVision. Based in Vancouver Island, British Columbia, she is responsible for optimizing and managing the email lifecycle journey to ensure that InVision's marketing messages reach the right audience. Emilie started in this role in December 2021.
Previous Experience at InVision
Before her current role, Emilie Vachon worked at InVision as Lifecycle Marketing Manager from 2021 to 2022. During her one-year tenure in Vancouver, British Columbia, she focused on developing and implementing lifecycle marketing strategies to enhance customer engagement and retention.
Career at Hootsuite
Emilie Vachon has significant experience in lifecycle and email marketing gained during her time at Hootsuite. She served as Team Lead, Email Marketing from 2018 to 2021, leading email marketing initiatives. Before that, she worked as a Lifecycle Marketing Specialist for seven months in 2018 and as a Lifecycle Marketing Coordinator from 2017 to 2018. She initially joined Hootsuite in 2015 as a Customer Advocate and later advanced to an Enterprise Customer Advocate, a position she held until 2017.
Educational Background
Emilie Vachon holds a Bachelor's Degree in Communication, General from Simon Fraser University, which she completed between 2010 and 2014. Additionally, she earned a Certificate in Digital Marketing from BrainStation in 2017. Her educational background has contributed substantially to her expertise in marketing and communications.
Professional Skills and Expertise
Emilie Vachon has a thorough background in email marketing and communications. She is passionate about optimizing the email lifecycle journey and ensuring that marketing messages are effectively delivered to the right audience. Her professional experience encompasses strategic roles where she has driven significant engagement and retention through well-structured marketing initiatives.