Meredith Mc Rae
About Meredith Mc Rae
Meredith Mc Rae is the Director of Web Creative at InVision, based in the Greater Toronto Area, Canada.
Current Role at InVision
Meredith McRae is the Director of Web Creative at InVision, located in the Greater Toronto Area, Canada. She began her role in September 2021. Her responsibilities in this capacity involve overseeing the creative direction and visual strategy of web initiatives, ensuring alignment with the company’s goals and brand identity.
Previous Experience at PathFactory
Between 2015 and 2019, Meredith McRae served as the Art Director at PathFactory, formerly known as LookBookHQ. During her tenure, she was responsible for leading the art department, managing visual brand strategies, and creating engaging designs for marketing campaigns. Her work at the 174 Spadina location was pivotal in enhancing the company's brand presence.
Career History in Graphic and Web Design
Meredith McRae has an extensive background in graphic and web design. She worked at Riddoch Communications as an Art Director Graphic Designer from 2013 to 2014, and as a Junior Art Director at Jam Direct from 2008 to 2013. Additionally, she has held intern and freelance positions, including a design internship at The Hive in 2008 and a freelance graphic and web designer role from 2007 to 2015 in Toronto, Ontario. Across these roles, she developed a diverse skill set that includes branding, logo design, illustration, web design, and print collateral.
Educational Background in Graphic Communications
Meredith McRae studied Graphic Communications at Ryerson University, where she earned her Bachelor of Design. She attended the university from 2004 to 2008. Her education provided a strong foundation in design principles and practical skills, which she has applied throughout her professional career.
Expertise in Social Media Integration and Packaging Design
Meredith McRae has significant expertise in social media integration and packaging design. Her specialization lies in creating visual brands and memorable touchpoints, enhancing consumer engagement and brand identity. She leverages her broad skill set to deliver cohesive and compelling design solutions across various platforms and mediums.