Sarah Whyte
About Sarah Whyte
Sarah Whyte is a Senior Product Marketing Manager at InVision in Vancouver, British Columbia, Canada, with a diverse background in both tourism and tech-focused marketing.
Current Role at InVision
Sarah Whyte currently holds the position of Senior Product Marketing Manager at InVision in Vancouver, British Columbia, Canada. Her role involves developing and executing product marketing strategies to support the company's products. Leveraging her extensive background in marketing, Sarah contributes to the growth and success of InVision's product portfolio in the competitive tech industry.
Previous Experience at Hootsuite
Prior to joining InVision, Sarah Whyte worked at Hootsuite in various roles including Product Marketing Manager for Success Services and Security Portfolios, Marketing Strategist for Education, and Marketing Specialist for Education. During her tenure, she led the marketing strategy for Success Services and Security Portfolios, enhancing the market presence of these services. Her responsibilities included developing marketing strategies, executing campaigns, and overseeing product launches.
Sales and Marketing Roles in the Tourism Industry
Sarah Whyte's career began in the tourism industry, where she held roles such as Regional Sales Account Manager at Whistler Blackcomb and Sales & Marketing Manager at The Vancouver Trolley Company. At Whistler Blackcomb, she managed regional sales accounts, contributing to significant growth in the Vancouver area. While at The Vancouver Trolley Company, she developed and executed sales and marketing plans, which enhanced the company's market presence. These roles allowed her to develop a strong foundation in sales and marketing.
Educational Background
Sarah Whyte's educational background includes a Bachelor of Tourism Management from Capilano University, where she also earned a Diploma in Destination Resort Management. Additionally, she completed a Project Management Fundamentals course at UBC Sauder School of Business. Her academic pursuits in tourism management provided a strong foundation for her initial career in the tourism industry, while her project management studies facilitated her transition into product marketing.
Career Transition to Tech Marketing
Sarah Whyte successfully transitioned from a career focused on tourism management to one centered on tech product marketing. Her adaptability is demonstrated through her progressive roles at Hootsuite and later at InVision. This transition showcases her ability to leverage her sales and marketing expertise across different industries, highlighting her versatility and commitment to professional growth.