Duncan Mac Pherson
About Duncan Mac Pherson
Duncan Mac Pherson is a UK Director currently working at Invoca since 2024, with a background that includes key roles at SAP Hybris, Salesforce, and Glassbox Digital, among others.
Work at Invoca
Duncan Mac Pherson currently serves as the UK Director at Invoca, a position he has held since 2024. His role involves overseeing operations and strategic initiatives within the UK market. Invoca specializes in conversation intelligence and analytics, providing insights that help businesses enhance customer interactions. Mac Pherson's experience in the technology sector supports his leadership in driving growth and innovation at Invoca.
Previous Experience in Technology Companies
Prior to his role at Invoca, Duncan Mac Pherson held several significant positions in various technology companies. He worked at SAP Hybris as Sales Director CEC for 10 months in 2016 and also served as Director of SAP S/4 HANA Marketing for 8 months in the same year. He was the GM for EMEA at Glassbox Digital from 2019 to 2020 and held the position of Strategic Account Executive at Salesforce Marketing Cloud from 2014 to 2016. His diverse experience in these roles has contributed to his expertise in sales and marketing within the tech industry.
Education and Expertise
Duncan Mac Pherson studied at Lancaster University, where he earned a Bachelor of Science degree in Marketing, graduating with a 2nd Class honors in 1995. His educational background provides a foundation for his extensive career in sales and marketing across various technology sectors. Mac Pherson's expertise includes leading teams, integrating conversation intelligence AI, and driving strategic initiatives for top consumer brands.
Achievements in Consumer Brand Growth
Throughout his career, Duncan Mac Pherson has contributed to the growth of notable consumer brands such as AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon. His work has focused on leveraging actionable insights derived from customer conversations to enhance brand performance. Mac Pherson's ability to integrate advanced technologies into marketing strategies has played a key role in these successes.
Venture Capital Involvement
Duncan Mac Pherson has been associated with a company that successfully raised $184 million from various prominent venture capitalists, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. This involvement highlights his connection to the investment landscape and his role in driving growth initiatives within the technology sector.