Geraldine Gudino Garcia
About Geraldine Gudino Garcia
Geraldine Gudino Garcia is a Marketing Operations Manager at Invoca, specializing in MarTech enablement and infrastructure. With a background in various marketing roles, she has developed expertise in managing comprehensive marketing technology stacks and driving marketing insights through advanced analytics tools.
Work at Invoca
Geraldine Gudino Garcia has been serving as the Marketing Operations Manager at Invoca since 2023. In this role, she focuses on optimizing marketing operations and enhancing the effectiveness of marketing initiatives. Her responsibilities include managing marketing intelligence systems and ensuring the smooth integration of various marketing technologies.
Previous Experience in Marketing Operations
Prior to her current position, Geraldine worked at Iterable as a Marketing Operations Manager for two years, from 2021 to 2023. She also held the role of Senior Marketing Operations Specialist at Carta from 2019 to 2020 and served as a Marketing Operations Systems Architect at Carta from 2020 to 2021. Her experience spans various aspects of marketing operations, including systems architecture and strategic implementation.
Education and Expertise
Geraldine earned her Bachelor of Arts (B.A.) in Media Studies and English from the University of California, Berkeley, where she studied from 2014 to 2018. She participated in the UC Educational Abroad Program (UCEAP) at Universidad Alberto Hurtado in Santiago, Chile, and Universidad Torcuato Di Tella in Buenos Aires, Argentina, focusing on Human Rights and Cultural Memory. Her academic background supports her specialization in MarTech enablement and infrastructure.
Skills in Marketing Technology
Geraldine has developed expertise in implementing and managing a comprehensive MarTech stack, utilizing tools such as Marketo, Salesforce, and LeanData. She has experience with outreach and engagement platforms like Outreach.io and Drift. Additionally, she is proficient in webinar and virtual event platforms, including Zoom Webinars and Demio, and employs advanced analytics tools like Sisense and Looker to drive marketing insights.
Internship and Early Career Experience
Geraldine's early career includes internships at notable organizations. In 2018, she worked as a University Recruiting/Relations Intern at Pandora for three months and as a Digital Strategy Intern at Trilogy Interactive for four months. She also served as a Publishing Assistant at the University of California Press from 2016 to 2018 and as a Marketing Operations Specialist at Hired, Inc. for seven months in 2019.