Helaine Murdock
About Helaine Murdock
Helaine Murdock serves as the Senior Director of Marketing Analytics and Strategy at Invoca, bringing over 20 years of experience in the SaaS industry. Her career includes leadership roles at notable companies such as GoTo, Citrix, and AppFolio, where she has focused on enhancing business performance through cross-functional collaboration.
Current Role at Invoca
Helaine Murdock serves as the Senior Director of Marketing Analytics and Strategy at Invoca. She has held this position since 2020, contributing to the company's marketing efforts and analytics strategies. Her role involves leading initiatives that enhance business performance and drive growth within the organization.
Previous Experience at GoTo
Murdock worked at GoTo in two capacities. She served as the Director of FP&A from 2017 to 2019, where she managed financial planning and analysis. Additionally, she held the position of Director of Strategy and Operations for eight months in 2019. Her experience at GoTo contributed to her expertise in strategic operations within the SaaS industry.
Background in Finance and Operations
Helaine Murdock has a solid background in finance and operations. She worked as a Senior Finance Manager at Blue Casa Communications in 2007 and as a Staff Accountant at Expertcity Inc from 2002 to 2003. Her diverse roles have equipped her with extensive knowledge in financial management and operational strategy.
Experience in Marketing Operations
Murdock has significant experience in marketing operations, particularly during her tenure at Citrix. She served as the Senior Marketing Operations Manager from 2008 to 2014, where she focused on optimizing marketing processes. This role laid the foundation for her current position in marketing analytics and strategy.
Education and Specialization
Helaine Murdock studied at the University of California, Santa Barbara, where she earned a Bachelor of Arts degree in Business Economics with an emphasis in Accounting from 1998 to 2002. Her educational background supports her specialization in driving cross-functional teams to improve business performance in the SaaS sector.