Ian Dailey
About Ian Dailey
Ian Dailey serves as the Vice President of Product Marketing at Invoca, where he has worked since 2021. He has extensive experience in product marketing, specializing in customer engagement and product launch strategies, and has held various roles at companies such as Rocket Fuel and Sizmek.
Current Role at Invoca
Ian Dailey serves as the Vice President of Product Marketing at Invoca, a position he has held since 2021. In this role, he focuses on customer engagement and product launch strategies. He is recognized for his ability to achieve executive alignment on long-range goals while driving rapid execution on go-to-market and sales enablement activities. His expertise in account-based marketing (ABM) and digital advertising plays a crucial role in shaping Invoca's marketing initiatives.
Previous Experience at Invoca
Before his current role, Ian Dailey worked at Invoca as the Senior Director of Product Marketing from 2018 to 2021. During his tenure, he contributed to the development and execution of product marketing strategies that enhanced customer engagement. His experience at Invoca laid the groundwork for his subsequent promotion to Vice President.
Background in Product Marketing
Ian Dailey has extensive experience in product marketing, having held various roles at Rocket Fuel Inc. and Sizmek. He served as the Director of Product Marketing at Sizmek from 2017 to 2018 and held multiple positions at Rocket Fuel, including Senior Product Marketing Manager and Principal Product Marketing Manager. His work involved developing marketing strategies that integrated customer insights and product evangelism.
Educational Qualifications
Ian Dailey holds a Bachelor’s Degree in Business Administration from the University of Southern California. He furthered his education by obtaining a Master of Business Administration (M.B.A.) from the University of Michigan - Stephen M. Ross School of Business. His academic background provides a strong foundation for his expertise in marketing and business strategy.
Specializations and Skills
Ian Dailey specializes in customer engagement and product launch strategies. He is adept at process re-engineering and conducting market and competitive research. His skills encompass digital and programmatic advertising, martech and adtech, as well as AI and machine learning. He is recognized for a sales-friendly approach that combines storytelling with actionable coaching, enhancing the effectiveness of marketing campaigns.