Janine Melenka
About Janine Melenka
Janine Melenka is a Senior Campaign Manager at Invoca, with extensive experience in marketing roles across various companies. She has a strong background in demand generation strategies for B2B SaaS and has held positions at organizations such as Paycor, Schneider Electric, and 7Geese.
Current Role at Invoca
Janine Melenka serves as a Senior Campaign Manager at Invoca, a position she has held since 2022. In this role, she focuses on managing and executing marketing campaigns that drive demand generation for the company. Her responsibilities include utilizing various digital marketing tools to enhance campaign effectiveness and reach. Working remotely, she contributes to Invoca's objectives by leveraging her extensive experience in the marketing field.
Previous Experience at Paycor
Prior to her current position, Janine Melenka worked at Paycor as a Senior Manager of Prospect Marketing for a duration of six months in 2021. In this role, she was responsible for developing marketing strategies aimed at attracting potential clients. Her experience at Paycor added to her expertise in demand generation within the B2B sector.
Background at Schneider Electric
Janine Melenka has significant experience at Schneider Electric, where she held multiple marketing roles. She worked as a Marketing Specialist for the North America Renewable Energies Business Unit from 2008 to 2011, followed by positions as Marketing Manager for North America Solar Business from 2011 to 2013, and Global Marketing Manager for the Solar Business from 2013 to 2015. Her time at Schneider Electric contributed to her knowledge in renewable energy marketing and strategy development.
Educational Qualifications
Janine Melenka holds a Bachelor of Management degree in International Management from The University of Lethbridge, where she studied from 2004 to 2006. Additionally, she earned a Business Diploma in Business Administration from MacEwan University between 2002 and 2004. She also completed a Project Management Fundamentals Certificate Course at the International Institute for Learning, Inc. in 2011. These educational experiences provided her with a solid foundation in management and project execution.
Expertise in Marketing Strategies
Janine Melenka possesses expertise in managing and executing demand generation strategies specifically for B2B SaaS companies. She demonstrates proficiency in public speaking and has strong skills in content marketing and event management. Her ability to build and maintain relationships across various organizational levels and with external customers enhances her effectiveness in marketing roles. She utilizes a range of digital marketing tools, including Salesforce CRM, Zoho CRM, and Google Analytics, to drive successful marketing campaigns.