Kristie Le Blanc
About Kristie Le Blanc
Kristie Le Blanc is an Enterprise Sales Development Representative specializing in enhancing the integration between marketing and customer service teams to improve customer experience and revenue growth. She focuses on creating seamless digital-to-phone call experiences and optimizing ad targeting strategies through detailed customer journey data.
Current Role at Invoca
Kristie Le Blanc currently holds the position of Enterprise Sales Development Representative at Invoca, where she has been employed since 2022. In this role, she specializes in enhancing the integration between marketing and customer service teams. Her focus is on improving customer experience and driving revenue growth by providing insights into customers' digital journeys. She aims to create a seamless digital-to-phone call experience by equipping contact centers with detailed customer journey data.
Previous Experience at Invoca
Prior to her current role, Kristie Le Blanc worked at Invoca in two different capacities. She served as a Corporate Sales Development Representative from 2021 to 2022 for a duration of five months. Following that, she transitioned to the MidMarket Sales Development Representative role, where she worked for nine months in 2022. Her experiences in these positions contributed to her expertise in sales development and customer engagement strategies.
Expertise in Customer Experience Optimization
Kristie Le Blanc specializes in optimizing customer experience through enhanced data insights. She focuses on improving ad targeting strategies, including look-alike audiences, ad suppression, and ad retargeting. By leveraging better data insights, she aims to optimize marketing ad spend and improve return on investment (ROI). Her advocacy for an omnichannel customer experience ensures continuity between online interactions and phone conversations.
Focus on Digital Journey Insights
In her current role, Kristie Le Blanc emphasizes the importance of understanding customers' digital journeys. She works on providing actionable insights that help organizations optimize their marketing strategies. By focusing on the integration of marketing efforts with customer service, she aims to enhance the overall customer experience and drive revenue growth for the organization.