Lacey Bowers
About Lacey Bowers
Lacey Bowers is the Director of Account Based Marketing at Invoca, where she has worked since 2024. She has a diverse background in marketing, having held various roles at companies such as Redgate Software, Benefitfocus, and Convene.
Work at Invoca
Lacey Bowers currently serves as the Director of Account Based Marketing at Invoca, a position she has held since 2024. In this role, she focuses on developing and executing marketing strategies tailored for specific accounts, enhancing customer engagement and driving business growth. Prior to her current role, she worked as a Senior Account Based Marketing Manager at Invoca from 2022 to 2024, where she contributed to the company's marketing initiatives.
Previous Marketing Roles
Before joining Invoca, Lacey Bowers held several marketing positions. She worked at Redgate Software as a Campaign and Account Based Marketing Manager for three months in 2022. Additionally, she served as a Field Marketing Manager at Redgate Software from 2020 to 2022. Her experience also includes roles at Benefitfocus, where she was a Tradeshow Coordinator from 2013 to 2015 and later a Field Marketing & Tradeshow Manager from 2015 to 2018.
Education and Expertise
Lacey Bowers has a Bachelor of Science in Business Administration with a focus on Marketing from the College of Charleston, where she studied from 2008 to 2011. She also attended Belmont University for one year, studying Entertainment and Music Business. Her educational background supports her expertise in account-based marketing and strategic marketing initiatives.
Career Development
Lacey Bowers began her career in marketing with internships, including a role as a Marketing and Public Relations Intern at Sunday Entertainment in 2010. She also gained experience as a Sales and Marketing Intern at Brian Reyes, LLC. These early positions laid the foundation for her subsequent roles in marketing and account management, allowing her to build a diverse skill set in the industry.