Maggie Heatherman
About Maggie Heatherman
Maggie Heatherman serves as the Principal Customer Success Manager at Invoca, where she has worked since 2022. Based in Denver, Colorado, she leads a team focused on strategic customer success and has a diverse background in digital marketing and customer success roles across various companies.
Work at Invoca
Maggie Heatherman has been serving as Principal Customer Success Manager at Invoca since 2022. In this role, she manages a team of Senior Customer Success Managers, focusing on top-tier, strategic customers. She previously held the position of Senior Customer Success Manager at Invoca from 2019 to 2022. Her responsibilities include developing strategies to reduce overhead and enhance call center efficiencies for large enterprise organizations. Maggie collaborates with customers to maximize the value derived from marketing and customer communication channels by utilizing the Invoca technology stack.
Previous Experience in Digital Marketing
Before joining Invoca, Maggie Heatherman held various roles in digital marketing. She worked at iCrossing as a Senior Digital Media Analyst and Video Advertising Specialist from 2011 to 2012. Following that, she served as a Digital Marketing Leader at iProspect from 2012 to 2013. Additionally, she was the Acquisition Marketing Manager at Sittercity from 2013 to 2016. These positions allowed her to build expertise in digital media and marketing strategies.
Background in Marketing Management
Maggie has extensive experience in marketing management. She worked as a Marketing Manager at ViaSat Inc. from 2017 to 2019, where she contributed to marketing initiatives in the Greater Denver Area. Earlier in her career, she also gained experience as a Corporate Communications Intern at Takeda Pharmaceuticals in 2008 and as an SEM Analyst at TMP Worldwide from 2010 to 2011. Her diverse background has equipped her with a broad skill set in marketing and communications.
Education and Expertise
Maggie Heatherman earned her Bachelor of Arts degree in Communications and History from the University of Missouri-Columbia, where she studied from 2005 to 2008. She also attended Bradley University, further enhancing her educational background. Her academic foundation supports her expertise in customer success and digital marketing, enabling her to develop effective strategies and solutions in her professional roles.
Process Development and Team Management
In her current role, Maggie focuses on building processes that enable her team to develop repeatable solutions that drive results. She emphasizes collaboration and efficiency, ensuring that her team can effectively address the needs of their customers. Her leadership approach fosters an environment where strategic customer success initiatives can thrive.