Maria Ogneva
About Maria Ogneva
Maria Ogneva serves as the Senior Director of Community and Customer Marketing at Invoca, where she has worked since 2021. With a strong background in community management and marketing, she has held leadership roles at various companies, including FinancialForce, LinkedIn, and Salesforce.
Work at Invoca
Maria Ogneva serves as the Senior Director of Community and Customer Marketing at Invoca, a position she has held since 2022. In this role, she oversees the strategy, design, and execution of the company's community platform, content, and programs. She collaborates with a team of marketers, community managers, and customer advocates to create engaging experiences that align with business objectives.
Previous Experience in Community Marketing
Before joining Invoca, Maria held several significant roles in community marketing. She worked at FinancialForce as the Director of Online Customer Experience and Community from 2018 to 2021. Prior to that, she was the Global Head of Community at LinkedIn from 2016 to 2018 and the Head of Community at Sumo Logic from 2015 to 2016. Her experience also includes serving as the Global Head of Community at Yammer, Inc. from 2011 to 2013, and as the Director of Product Marketing for Salesforce Communities from 2013 to 2014.
Education and Expertise
Maria Ogneva holds an MBA with a focus in Marketing and Strategy from the University of Maryland. She also earned a Bachelor of Science degree in Marketing and Management from the University of Virginia. Her educational background supports her expertise in aligning community and customer marketing initiatives with broader business goals.
Background in Social Media and Community Management
Maria began her career in social media, serving as the Director of Social Media at Biz360 / Attensity in 2010. This role laid the foundation for her subsequent positions in community management, where she has consistently focused on enhancing customer engagement and experience through community-driven strategies.
Passion for Technology and Community Engagement
Maria is passionate about improving work and play through technology, particularly in the realm of community and customer marketing. Her commitment to creating meaningful connections and experiences reflects her belief in the power of community to drive engagement and satisfaction.