Owen Ray
About Owen Ray
Owen Ray is the Director of Content Marketing at Invoca, where he has worked since 2022. He has extensive experience in content marketing, having held various roles at companies such as Point Source Audio, Glassdoor, and Mozilla, and specializes in AI content generation and B2B and B2C communications.
Current Role at Invoca
Owen Ray currently serves as the Director of Content Marketing at Invoca, a position he has held since 2022. In this role, he focuses on developing and implementing content marketing strategies that align with the company's sales and revenue growth objectives. His work emphasizes high-quality content that addresses customer needs, driving traffic and generating leads to contribute to the marketing pipeline.
Previous Experience at Invoca
Owen Ray previously worked at Invoca as a Senior Content Marketing Manager from 2018 to 2021. During his tenure, he contributed to the development of content strategies that enhanced the company's marketing efforts. He also served as the Senior Manager of Content Marketing & Editorial for a brief period in 2021 before transitioning to his current role.
Background in Content Marketing
Owen Ray has a diverse background in content marketing, having held various positions across different organizations. He worked as a Content Marketing Manager at Point Source Audio for three months in 2017 and as a Freelance Copywriter at Glassdoor for a similar duration. His experience also includes a role as Content Marketing Manager at Aria Systems from 2016 to 2017 and as a Copywriter at Mozilla from 2015 to 2016.
Education and Expertise
Owen Ray earned a Bachelor of Arts degree in Journalism from San Francisco State University, where he studied from 2004 to 2008. He specializes in AI content generation and integrates advanced technology into content marketing strategies. His expertise extends to both B2B and B2C communications, allowing him to tailor content strategies to meet the needs of diverse audiences.
Contributions to Content Strategy
Owen Ray has developed impactful content strategies that focus on producing content that not only drives traffic but also generates leads. He has written extensively on topics such as call tracking, conversation intelligence, and the effects of economic conditions on marketing budgets. His contributions include guides on tracking phone calls in Google Analytics and articles discussing revenue optimization through contact centers.