Sandy Pell
About Sandy Pell
Sandy Pell is the Senior Director of Corporate Marketing at Invoca, where she has worked since 2022. She has extensive experience in corporate communications and marketing, having held various leadership roles in multiple organizations, including Vidyard and Hootsuite.
Work at Invoca
Sandy Pell currently serves as the Senior Director of Corporate Marketing at Invoca, a position she has held since 2022. In this role, she is responsible for leading marketing strategies that enhance the company's brand presence and drive customer engagement. Prior to her current title, she worked as the Director of Corporate Marketing at Invoca from 2021 to 2022. Her tenure at Invoca has contributed to the company's growth and visibility in the market.
Background in Corporate Communications
Sandy Pell has extensive experience in corporate communications, having worked at Vidyard as the Senior Manager of Corporate Communications from 2016 to 2020. She played a significant role in transforming Vidyard into a globally recognized provider of video hosting and management tools. Additionally, she served as the Head of Corporate Communications at Vidyard for a brief period in 2020-2021, further solidifying her expertise in the field.
Education and Expertise
Sandy Pell holds an Honours Degree in Communication Studies with a minor in Sociology from Wilfrid Laurier University. She has also completed a Certificate in Effective Workplace Communications from the University of Waterloo. In 2023, she achieved a certification in Fundamentals of Product Management from Stanford Continuing Studies. Her educational background supports her professional roles in marketing and communications.
Achievements in Public Relations
Sandy Pell has been recognized for her contributions to the field of public relations. She was honored as 'Communicator of the Year' by the International Association of Business Communicators (IABC) Waterloo in 2019. Additionally, she was acknowledged as one of Canada's Top 20 TechWomen by the C100 in 2015 and named one of Canada's 'Top 30 Under 30 in PR.' These accolades reflect her impact and leadership in the industry.
Involvement in Community Organizations
Sandy Pell has actively participated in community organizations, serving as a Board Member for the Grand Valley Trails Association from 2022 to 2023 and for Wilfrid Laurier University from 2017 to 2020. Her involvement in these organizations demonstrates her commitment to community engagement and development.